Gendered Narratives in Pop Culture

Frame 4 "shifts attention from communication in organizations to communication about organization, or how larger society portrays and debates institutions and the very notion of work" (Ashcraft and Mumby, 2004, p. 19). This frame talks about the differences in pop culture and speaks upon various television shows. The shift from men strictly in power on tv has changed drastically especially with women like Oprah who is the riches woman right now. Even magaziens which have predominantly suggested only women in underwear and bathing suits have come to focus on women in the workplace and in power. With this years primary election coming so close, and Hilary Clinton almost becoming the Democratic presidential candidate it is a great shift for pop culture to see a woman doing more than modeling or being a homemaker. The technique of personal branding confuses me and surprises me that the idea was developed in such recent times. For a woman to have to work twice as hard as a man yet still remain "womanly" so that way if she doesn't succeed she can be seen as the motherly role? Maybe I am understanding it wrong...